Inside Guruji's Cove

Is Guruji.com, the alternative?

"...A company could “stump” Google, the search engine giant - particularly in a foreign market - and Guruji.com intends to do exactly that..."

These are the opening lines of Doug Caverly's story on Guruji.com, India's first search engine. Doug Caverly is a renowned technology journalist who writes on the latest in the field of Internet and search engines.

He goes on to say that - "The powerful backers that support Guruji could also put it in a position to do well".

He concludes by saying, "If you happen to live in India, or have an interest in the region, Guruji.com might be worth a look.  It promises to offer a more focused view (in a geographic sense) than Google, and, considering some of the things Eric Schmidt has said recently, it may be time to find an alternative to the American engine, anyway."

We know we haven't arrived yet, but such words of encouragement do help us to push the peddle harder. Thank you Mr.Caverly.

Read more about the Guruji story here -

http://www.webpronews.com/topnews/2007/05/24/guruji-com-offers-indian-alternative-to-google

Our First Commercial..

The product was ready, the launch was done and now it was time to explore the advertising options. We checked a range of options – Newspapers, Magazines, Billboards, TV, Radio, Online, Movie and a few more, only to realize that ALL OF THEM COST A TON OF MONEY…AT LEAST. We couldn’t waste our money on advertising, we needed the money to make our product faster, sharper and better. But then we were itching to send out our first commercial, I mean, can’t we have a commercial of ours, sure we can..we should..we must. The tempo was running high for everyone except Gaurav, our acting CFO, but eventually he agreed to shell out a princely sum of a few thousand rupees for the “experiment”. A few thousand rupees could let us print a few flyers and just that!! What? just a few flyers, that’s it!! Some bit of research and we discovered another option – “Movie Advertising”.

We chose the PVR multiplex in Bangalore as a lab for our experiment. All that we could show was a “Slide” that would be displayed for a few seconds during the interval. And this is what we came up with –

Our Other Options were - (the rest were too bad to be posted here..)

So, if you happened to go to the Bangalore PVR in November please do let us know if you could indeed see us there (We seriously hope you did). Let us know if we used the “corpus” in the right way. Gaurav still maintains that we didn’t…