Inside Guruji's Cove

Guruji Search Trends

It's a quiet afternoon on Convent Road in Bangalore. The wind on my face while standing on the first floor balcony sets the tone for a post on what's on the Indian searcher's agenda and how Guruji as an India-centric search engine that caters to the vast Indian diaspora in India and around the globe tries to find this mindset of an Indian searcher.

India is a state of mind and it cannot be bracketed in set areas that define what an Indian searcher wants. A couple of days back I was surfing TV channels and one of them was showing a designer scarf worth Rs. 3000/- and the other channel had breaking news on reservation-related protests in Rajasthan. As Amitabh Bachchan says in 'Bunty aur Babli,' ek yeh India hain aur ek woh India hai.

Guruji's endeavour as an Indian search engine is to crawl, accumulate, index, and offer content that an Indian Internet user is searching for. An Indian Internet user encompasses a student from small town India taking first steps on the World Wide Web to a NRI in Silicon Valley searching for the latest posts on technology blogs of India.

What's the trend of search queries on Guruji? Are people searching for entertainment, is it sports and news that grabs their attention or is it shopping that's on the Indian searcher's mind?

It's this time of the year when all those dreamy-eyed kids think of colleges and their first crushes, but before that there are results to take care of, right? So that's the popular search trend on Guruji.com in the last two weeks. The CBSE Class 12 and CBSE Class 10 results were declared in the last week of May and then search queries peaked for AIEEE Result (All India Enginering/Architecture Entrance Examination Result) in the first week of June. All India PMT/PDT entrance exam results were declared yesterday and I expect search queries to pick up for the keywords AIPMT results. Search volumes were high for the keywords cbseresults and cbse results with users seeking information on their exam scores.

This week saw a steady rise in queries for what is going to be a phenomenon down south and more so in Tamil Nadu from the 15th of June this year. Yes, you guys guesed it right, it is none other than Rajnikanth's Sivaji-The Boss that's making waves not only in the hearts of Rajini's fans and the Tamil film industry, but in cyberspace and the blogosphere too.

Guruji knows what you're searching for and gives the best results whether you're searching for Rajnikanth, Rajnikant in Sivaji, Rajani, Rajini, Rajanikanth, Rajanikant, Rajinikant, or Rajanikant wallpapers. So have you tried searching for Rajnikant; that's the way I write his name, although my friends from Chennai prefer to write Rajini or Rajnikanth, on Guruji.com?

Entertainment (movies, wallpapers, mp3s, songs, celebrity images, lyrics, pictures) and Cricket queries are evergreen on Guruji. Download MP3, download mp3s, download Hindi mp3s and related keywords with combinations of movies (download 'movie name' MP3) and languages (download Tamil mp3, download telugu mp3) are popular search terms.

Users are searching for mobiles/ cell phones of various brands, seeking information on domestic airfares and travel booking options online; searching for jobs, software companies, and IT training institutes.

Local search sees queries on hotels, movies, pubs, restaurants, atm locations, banks, real estate (builders), shopping (malls, mall, stores), and more.

I invite readers of this blog, search enthusiasts, and bloggers in the Indian blogosphere to help us improve our search engine by providing inputs on quality of search results, regional language content, speed, usability, and overall look and feel of the Web site.

Have you tried searching on Guruji.com? Did you find what you were looking for? Would you like to come and search again on Guruji.com? Did the first three results provide information relevant to your search query? If it did not, then how many search results did you scan to get what you were looking for? Does Guruji.com have the content that you're searching for? An optimum search engine always provides the user what they want, and it is our endeavour to satisfy the search inquisitiveness of an Indian searcher for each query entered in our search box.

Content bridges the gap between technology and the end user and Guruji's search results are trying to do that. Connecting the search engine user to the best results in the least possible time. Want a job in your city and lo! there you have it through Guruji.com. Need to find the ATM address of a bank in your locality and local search comes to the rescue. Looking for the telephone number of that famous doctor in town? Visit Guruji city search to find it.

Ask for something and get it on Guruji, that's the way we want to go. I invite Guruji searchers to engage in a conversation. Bouquets, brickbats, criticism, feedback, and suggestions are welcome. Let's engage in a conversation that helps us improve the way India searches for information. I invite feedback either through the comments section of this blog post or by email.

Do you have a Web site or a blog with India-centric, India-related content? Is it present in our search Index? If it isn't, I request you to submit your Web site to Guruji.com.

Search on Guruji.com in your language. Type in English and see the search results in your regional language. Search in English, Hindi, Kannada, Telugu, Tamil, or Malayalam with Guruji.com. Note: Please use Internet Explorer for regional language keyboard display.

Whether you're from mahanagari Mumbai; Manhattan, New York, MountainView, CA; Madhubani, Bihar; or Manchester, UK; if you're searching for Indian content, we hope to provide it to you always on Guruji.com.

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Related Links:
- Guruji Hindi
- Guruji Kannada
- Guruji Telugu
- Guruji Tamil
- Guruji Malayalam
- Guruji City Search
- Submit your Web site to Guruji.com

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Cheers and keep searching.

How does Guruji work?

Alright, so you have used Guruji for your Indian searches, some of you liked us and some of you suggested us on what will make you like us. If you belong to the second type, we are working on those suggestions and we are sure you too will like us soon. Oops, didn’t I digress from what the topic of the post suggests? Sorry. This post is indeed about introducing the working of your search engine to you, the anatomy of Guruji. No, its not as scary as it sounds we are going to keep it simple, really simple. To get you those accurate results Guruji follows a 3 step process –

Step 1 - You input a search query

Step 2 - Guruji searches the Web

Step 3 - Guruji displays the result

Alright, I was kidding. It’s slightly more complex than that.

Guruji is India’s first crawler technology based search engine. What that means is that we don’t rely on manual submission of URLs like most Indian search engines / directories do but our crawlers (our smart programs) crawl the web to find high quality Indian content and then stores the content in such a manner that it can be “searched” on in real super-fast speed. The steps we follow are –

Step 1 – Crawl the web – Our crawlers (these are smart programs that visit different websites on the internet) visit various websites looking for high quality Indian content. Our intelligent crawler crawls on both Indian as well as Global websites (like wikipedia, global news sites and so on) to discover high quality Indian content. Once we find the right websites we extract the most relevant Indian content that may have answer to our users’ Indian queries.   

Step 2 – Index and store the content – Once we extract the right content we index it and store it using our proprietary technology. Our unique way of storing content allows us to search on it at the speed of light (well, almost) so that we give you the results quickly. Plus, the fact that we store only India related content means the chance of we giving you a non-India related result is extremely low. This is where we do it better than most global search engines.

Step 3 – Understand your question – We realize that Indian search questions have their own uniqueness. Indian names have multiple spellings (Bhaskar/Baskar or Mukherjee/Mukherji/Mukerjea or Bombay/Mumbai) plus Indian queries can have a combination of languages. We are building the necessary intelligence in Guruji to understand Indian queries in the best possible way.   

Step 4 – Give the most relevant answers to your questions – This is where we assess the relevance of the results that we find. This is a function of the content relevance, reputation of the source and a few other things. We rank the results based on their relevance with the search query.

The above steps are carried out by complex computations and algorithms powered by the sophisticated arrays of high end servers…Phew!!..hope we managed to impress you :-)

Having said the above, we realize that the relevance of our answers can be constrained by the information available on the world wide web. You might be looking for an electronics shop in your neighborhood (say Nagpur) but if this information is not available on the web no matter how good a search engine is, it will not be able to give you the result. Try searching “Nagpur Electronics” on your favorite search engine and see for yourself on what do you get. This is where Guruji’s “City Search” feature comes into play. Guruji “City Search”  is a Guruji search innovation where we search for your query in our content repository of over 700,000 business listings that includes restaurants, theaters, shops, hospitals, hotels, offices and much more in over 16 cities. This gives you detailed answers about the business you are looking for with detailed address and contact numbers. Very soon we plan to expand to many more cities in India. Do let us know if we have not covered your city and if you would like us to add your city too (mailto: feedback@guruji.com ).

Also, do let us know about what you guys thought of this post and what else would you like to know about us….and yes, just a quick reminder – please keep exploring India at www.guruji.com Have a great day and take good care of yourself.